The parts that break live between roles.
I build and own B2B web products end to end: design, code, tracking, CRM and the AI layer. One person accountable for the result, instead of a specialist for each slice.
Nine years, one trajectory.
- Design100%
- WordPress & Webflow100%
- React & Next.js100%
- CRM & tracking100%
- AI layer100%
- 2017
ProSteer Group
Where it started: design systems on atomic principles, vertical rhythm and typography, for eCommerce, consulting and construction products.
- 2017–23
Upwork
Six years of end-to-end client builds: research, wireframes, UI, custom themes, SEO and performance, for clients worldwide.
- 2021
Lynksen
React apps on headless CMS, GraphQL and Next.js, with GSAP motion and real-time 3D: shaders, lights and realistic materials.
- 2023
Bachoo Studio
Custom WordPress with ACF Pro and Gutenberg, HubSpot, WooCommerce and Pipedrive integrations, CI/CD on GitHub Actions and AWS.
- 2025
Independent
RAG assistants over vector stores, ingestion pipelines that keep answers grounded, MCP workflows connecting Claude to Webflow, Figma and WordPress.
- 2026
Awwwards
A client project under NDA: design-led build, fast on real devices, with the tracking wired from day one.