Why page builders slow you down
Elementor, WPBakery and Divi load CSS and scripts for every widget they offer, on every page, whether you use them or not. Nested containers add thousands of extra elements.
You can optimize around it, but there’s a ceiling. On most builder sites I see, mobile LCP won’t go much below three seconds without removing the builder.
When migration is worth it
Migrate when speed is costing you leads, when the builder blocks a redesign, or when every new page needs a developer anyway.
Stay when the site is small, traffic is low and nobody edits it often. Then speed optimization is the cheaper fix.
Keeping rankings through a migration
Rankings drop when URLs change without redirects, when meta and headings get reset, or when internal links break. All three are preventable.
I crawl the old site first, map every URL, keep titles and descriptions, and compare both crawls before launch.
Editing after the move
Native Gutenberg blocks look like the old sections, but they’re lighter and harder to break. Your team picks a block, fills in fields, and the design stays consistent.
Most editors find it simpler than the builder within a week. A short recorded walkthrough is included.
How launch day works
Everything is built and tested on staging. On launch day, redirects and the new theme go live together, and I check the top pages and forms straight away.
For 30 days after, I watch Search Console for errors and ranking changes, and fix anything that slipped through.