How I fix it · 01 / 04

Ask what buyers actually ask.

Twenty real questions, like “best HubSpot developer for SaaS” or “how much does X cost”, put to ChatGPT, Perplexity, Gemini and Google’s AI.

Find where the answer breaks.

Wrong prices, old services, a competitor cited instead of you, or no mention at all. Each answer is traced back to the source it used.

Fix the sources AI tools read.

Schema on every key page, service pages that answer the question directly, consistent facts across the web and open access for AI crawlers.

Re-ask and compare.

The same twenty questions, two to four weeks later. You see every answer before and after, side by side.

Asking AI about you0 issuesAsking
Step 1 · ask0 / 5 accurate
  • ChatGPTAsking…
  • PerplexityAsking…
  • Google AI OverviewAsking…
  • GeminiAsking…
  • CopilotAsking…
  1. 01 / 04

    Ask what buyers actually ask.

    Twenty real questions, like “best HubSpot developer for SaaS” or “how much does X cost”, put to ChatGPT, Perplexity, Gemini and Google’s AI.

  2. 02 / 04

    Find where the answer breaks.

    Wrong prices, old services, a competitor cited instead of you, or no mention at all. Each answer is traced back to the source it used.

  3. 03 / 04

    Fix the sources AI tools read.

    Schema on every key page, service pages that answer the question directly, consistent facts across the web and open access for AI crawlers.

  4. 04 / 04

    Re-ask and compare.

    The same twenty questions, two to four weeks later. You see every answer before and after, side by side.

  5. Re-asking after the fix0 issuesAccurate
    Step 4 · prove5 / 5 accurate
    • ChatGPT✓ Accurate
    • Perplexity✓ Accurate
    • Google AI Overview✓ Accurate
    • Gemini✓ Accurate
    • Copilot✓ Accurate
    Re-asked 20 buyer questions: answers now quote your site.
Asking: 0
What’s covered

Six signals AI tools read.

Each one checked by hand, with the problem I find most often on B2B sites.

SignalWhat I checkMost common problem
SchemaOrganization, Service, FAQ and Person markupNo structured data on service pages
Entity factsName, services and prices across your site and profilesThree different prices in three places
Service pagesA direct answer in the first paragraphThe offer hidden below a slider
Crawl accessrobots.txt, AI crawlers, llms.txtGPTBot blocked by a security plugin
MentionsDirectories, reviews, LinkedIn, partner sitesOld company name still listed
Search ConsoleQueries that bring leads, not just clicksNo pages ranking for buyer questions
Pricing

Fixed scope. Fixed price.

Before you sign, we agree the twenty questions. You see every AI answer before and after, side by side.

Check$810Audit · 1 week
  • AI answers on 20 buyer questions
  • Schema and crawl access review
Get a fixed quote
AI + SEOComplete$2,800Full site · 3–4 weeks · found and quoted right
  • Everything in Fullschema, service pages, crawler access
  • Technical SEO auditindexing, canonicals, internal links
  • Content gapsquestions buyers ask that you don’t answer
  • Entity cleanupdirectories, profiles and old listings
  • Re-check after 60 daysthe same questions, asked again
Get a fixed quote
Prices exclude VAT · AI answers change often, so results are shown, not guaranteed

How AI search picks its sources

ChatGPT, Perplexity and Google’s AI answers don’t rank pages the way classic search does. They pull facts from sources they can read and trust, then write an answer in their own words.

If your site is slow to crawl, vague about what you sell or contradicted elsewhere, the answer comes from someone else: a directory, an old article or a competitor.

Schema that AI tools actually read

Structured data tells machines who you are, what you sell and what it costs. Organization, Service, FAQ and Person markup are the ones that matter for a B2B service business.

The rule is simple: schema must match what’s visible on the page. Markup that promises more than the page shows gets ignored, or worse, flagged.

One story about your company, everywhere

AI tools cross-check facts. If your site says one price, LinkedIn another and a directory a third, the answer hedges or picks the wrong one.

Part of the work is cleanup outside your site: profiles, directories and partner pages, so every source tells the same story.

Pages that answer the question

Buyers ask direct questions. A service page that opens with a slogan and hides the price three scrolls down gives AI tools nothing to quote.

I restructure key pages so the first paragraph answers the question plainly: what it is, who it’s for, what it costs and how long it takes.

How to check what AI says about you

Ask the tools yourself, logged out, with the questions your buyers use. Write down which sources each answer cites.

Do it again a month after any change. AI answers shift often, so the trend across many questions matters more than any single reply.

Not sure where your site stands?The free scan checks your schema, meta and AI crawler access on your real pages, in a few minutes.Run the free scan
AI search FAQ

AI search, answered.

Guarantees, schema, llms.txt and how results are measured.

Something else?Write a line about your site. You’ll get a reply from me within one business day.

No one can. AI answers change constantly. I fix what they read and show you the answers before and after.

It builds on it. Classic SEO gets you ranked; this makes sure AI tools understand and quote you correctly.

It helps some tools find your key pages faster. It’s a small part of the work, not a fix on its own.

Only if you don’t want to appear in AI answers. Most B2B service sites should allow them.

WordPress, Webflow and Next.js sites. Schema is added in the theme or CMS, not with a heavy plugin.

Usually two to six weeks after the fixes go live, depending on how often each tool refreshes its sources.

Often done together